Duo just got scarier

We all love a good product marketing campaign.

If one company gathered a reputation for excellent product marketing campaigns, it's Duolingo. Its cute-but-scary owl, Duo, has been the hilarious centre of plenty of great social media posts.

And they've done it again.

Netflix + Duolingo

Netflix and Duolingo have partnered up for a clever product marketing campaign: teach Squid Game fans Korean.

According to Duolingo's CMO, Manu Orssaud, their app saw a 40% increase in Korean learners after the release of Squid Game season one, per TechCrunch. In preparation for season two, Duolingo have added 40 keywords and key phrases related to the show in their Korean lessons.

It's not their first rodeo

Duolingo have a bit of a reputation for creating excellent, engaging, and hilarious product marketing campaigns:

In 2016, Duolingo marketed a fake live performance called 'Duolingo on Ice' for April Fools. The campaign involved videos, hiring professional dancers, and a bunch of social media posts promoting the fake show. All this for a prank.

Duo, the owl mascot, is constantly posting unhinged content on TikTok, ranging from professing his love for singer Dua Lipa to taking cheap shots at his arch-enemy, Google Translate.

Alright, time to brush up on our Korean. How do you say 'green light red light' again?