HubSpot reveal 'Breeze' product range

HubSpot Inbound 2024 wasn’t just an opportunity to meet Ryan Reynolds in person (though I’m sure this perk alone sold plenty of tickets).

It was also a chance to hear about Breeze, HubSpot’s new AI.

This week, HubSpot released a few posts introducing the rest of us mere mortals to Breeze’s capabilities. Let’s round up its three main components.

Breeze Copilot is an AI assistant for your teams. Wherever your employees work (in HubSpot CRM, on your website, in the support portal, etc.), the Copilot sits. Fire up a chat with Copilot and get it to help you research companies, summarise support tickets, and more.

Breeze Agents are end-to-end ‘employees’. There are four Breeze Agents:

1. Breeze Content Agent which creates high-quality content for your website.

2. Breeze Social Media Agent which analyses your social presence and creates posts for you.

3. Breeze Prospecting Agent which sends personalised outreach to prospects.

4. Breeze Customer Agent which provides 24/7 customer support.

Breeze Intelligence gives unique insights into your prospects by enriching their data, figuring out their buyer intent, and automatically shortening the forms they have to fill out. Read more.

HubSpot continue to impress by creating products & features that go beyond the hype (read: LLMs) and instead serve the core of their customer base’s pain points. The market agrees with me, too, seeing their public stock rise 7.7% in the past few days since the announcements.