Substack double down on mobile

Latest product release(s) focus on mobile and TAM

Author

Backlog
August 08, 2024

Substack / substack.com

Substack continue to double-down (triple-down?) on mobile friendliness and ease of publication. Their latest product release enables any user to publish content on their platform; even without setting up a publication.

That means everyone in the Substack ecosystem is now just a couple of clicks away from sharing a piece of their writing, video, or audio with the world. 

Hamish McKenzie, Substack co-founder

This feature comes after a string of mobile-first platform upgrades, including:

VC-backed behaviour. Is Substack aiming to morph into a social platform with Notes? It certainly seems they are attempting to broaden their total addressable market and potential revenue streams.

Their latest $65 million Series B (led by Andreessen Horowitz) and total $93 million in funding are likely behind some of these updates.