This new HubSpot product helps brands optimise how they show up in AI search results

It's 2024 and, while some brands are barely coming to grips with SEO, HubSpot are already turning to the future.

When someone searches for your brand in a chatbot (ChatGPT, Perplexity, etc.), what do you suppose they see?

HubSpot's AI search grader...

...helps you do just that. This new (and free!) product grades your brand's visibility in AI tools used for search. The report evaluates:

• Overall grade, an at-a-glance performance score.

• Brand sentiment score, a score that reflects how AI search tools perceive the brand.

• Share of voice score, a score that reflects the brand's visibility compared to similar brands.

• Personalised analysis, a series of tips and actions to take to improve.

A first-of-its-kind

So far, HubSpot's AI search grader seems to be the first grader of its kind on the market. This isn't uncharted territory for HubSpot, as their website grader paved the way years ago.

Still, it'll be interesting to see the release of the first wave of meta-products. As AI tools continue to rise in popularity, we can expect more and more tools will be built to help businesses optimise their presence on these tools.