This time it's for real: Sora is out

Cast your mind back to February 2024. 'Twas a cold winter month. As the sun started to peer through the cloudy sky, a storm was brewing on the interwebs.

OpenAI, which had shocked the world with ChatGPT less than a year prior, teased a new product: Sora.

As Sam Altman's mic dropped, so did the jaws of millions of users worldwide. The AI-generated videos were insanely good. Unfortunately, Sora wasn't available... until now.

Sora goes live

Sam Altman announced the official release of Sora day 3 of his 12 Days of Christmas gifts.

The AI video-generation model works in a similar way to ChatGPT (which we're all incredibly blasé about, how fun). The user types out a desired scene using their keyboard and Sora does the rest, creating a clip of up to 20 seconds of AI-generated video.

“This early version of Sora will make mistakes — it’s not perfect, but it’s already at the point where we think it’s going to be really useful for augmenting human creativity,” said Will Peebles from OpenAI.

Some of the creations are already going viral, including a feedback thread from famous reviewer Marquee Brown:

The fine prints

Let's rip the bandaid: Sora is only available in the US. CEO Sam Altman hinted at EU regulation being the main reason behind this delay. Boo!

Alright, what's the cost for all this AI goodness?

First, you'll need a ChatGPT Plus or Pro subscription ($20 or $200 per month).

Then, you'll need credits. The longer and the higher quality video, the more credit it will require. Each paid plan comes loaded with credits, so you should be able to start creating straight away.