Vimeo's AI product strategy

Vimeo CEO Philip Moyer uttered the magic words: artificial intelligence.

In an interview with Axios, Moyer shared Vimeo’s product strategy will (continue to) focus on AI. We say ‘continue to’ because, clearly, Moyer’s team has already had a busy summer with the release of:

• An AI tool to translate audio & captions in minutes.

• An AI assistant accessible across the platform.

• An AI tool to generate video scripts from a simple prompt.

• An AI tool to identify & nuke ‘ums’ and ‘uhhhs’ from your video.

Can Vimeo remain competitive? Hard to say, as the text-to-video market is heating up like a GPU farm. Here’s a reminder:

• Canva released a text-to-video functionality in March 2023.

• OpenAI released Sora in February 2024.

• Lightrick released its AI movie maker in February 2024.

Vimeo will have to find new and exciting ways to support its target audience (creative professionals, filmmakers, and businesses) if they hope to beat this steep competition.