What if you could start again?

Instagram experiment with an algorithm reset feature

Instagram / meta.com

Is your Instagram feed full of puppies? Literally just puppies everywhere? Are you sick and tired of puppies?

Instagram feel your pain... and they might have a fix in the works for you.

We need to go back

Feed fatigue is a real thing. Between ads, sponsored content, and 163 images of baked goods because you liked that pain au chocolat post that one time, users are getting bummed.

Head of Instagram Adam Mosseri described it as social media fatigue where "users feel disinterested and tired from the excessive exposure to social media and its repetitive content," per RythmAgency.

This is a problem for Instagram, obviously, as they rely on their users to keep scrolling and view ads.

And they're coming out with a potential (and dramatic) solution: a complete algo reset.

Instagram experiment with complete algorithm reset / instagram.com

Head over to your settings and reset your 'suggested content'. No more puppies or pains au chocolat overload.

This seems... drastic?

And it is. Adam says users should thread lightly as "it’s going to make your Instagram much less interesting at first". Instagram will essentially see you as a brand new user. It may take months to 're-build' a feed that's even remotely interesting to you.

(PS: To take the slightly less drastic route, you can always mark posts as 'not interesting'. This trains your algorithm rather than, you know, the nuclear option).

Could the complete reset be the solution to all our social media woes? Unclear, but Instagram get credit for implementing such a drastic experiment.