🪵 Get hyped

Get hyped

Made on YouTube 2024 just happened and, oh boy, lots to cover.

First, I want to cover the main-ish feature: Hype.

Jessica Locke, the product manager behind this feature, tells us what it’s all about in her announcement post:

The mechanism is simple. When YouTube users ‘hype’ a video, it climbs a leaderboard of the top 100 hyped videos this week, increasing its reach & discoverability. There are a few caveats:

1. YouTube users only get 3 hypes per week.

2. Videos from creators with over 500,000 subscribers are not eligible for hypes.

3. The video must have been out for fewer than 7 days.

This sounds familiar. Isn’t this… the Like algorithm? Virtually all social platforms implement some time-bound reach increase based on likes. The more likes a new [Facebook / X / Instagram] post gets early on, the more reach it gets.

So, is Hype any different?

Other than the leaderboard, the key insight I gather from Jessica’s post is the potential revenue stream:

This is reminiscent of Twitch’s approach to revenue creation & sharing with creators, with an asynchronous twist.

Anxiously awaiting real impact data. The ultimate goal behind this product initiative is laudable. Giving smaller channels a fighting chance to catch up and pierce through the incumbents is an excellent way to keep the content flywheel going.

This is why I’m disappointed by the data YouTube have decided to share so far. “Beta testers in Turkey, Taiwan, and Brazil have hyped over 5 million times across 50,000 channels”, says Jessica.

These seem like vanity metrics.

Did these 50,000 channels grow during this period? Has their reach increased? Have the Hypes actually delivered? We’ll have to wait and see.

What else happened in YouTube land?

Here’s a rapid-fire breakdown:

1. DeepMind’s Veo is coming to Dream Screen to help you generate beautiful backgrounds.

2. Brainstorm video ideas with YouTube Studio’s new Inspiration tab.

3. Creators can launch communities to interact with their audience.

4. A community hub was created to facilitate the management of said communities.

5. AI-powered dubbing is now available.

6. Gifts will launch on vertical live videos, enabling viewers to react & generate revenue for the creators.

7. Creators will be able to organise their videos into Netflix-like seasons.

Read more about Made on YouTube 2024.

A glance at HubSpot Breeze

HubSpot Inbound 2024 wasn’t just an opportunity to meet Ryan Reynolds in person (though I’m sure this perk alone sold plenty of tickets).

It was also a chance to hear about Breeze, HubSpot’s new AI.

This week, HubSpot released a few posts introducing the rest of us mere mortals to Breeze’s capabilities. Let’s round up its three main components.

Breeze Copilot is an AI assistant for your teams. Wherever your employees work (in HubSpot CRM, on your website, in the support portal, etc.), the Copilot sits. Fire up a chat with Copilot and get it to help you research companies, summarise support tickets, and more.

Breeze Agents are end-to-end ‘employees’. There are four Breeze Agents:

1. Breeze Content Agent which creates high-quality content for your website.

2. Breeze Social Media Agent which analyses your social presence and creates posts for you.

3. Breeze Prospecting Agent which sends personalised outreach to prospects.

4. Breeze Customer Agent which provides 24/7 customer support.

Breeze Intelligence gives unique insights into your prospects by enriching their data, figuring out their buyer intent, and automatically shortening the forms they have to fill out. Read more.

HubSpot continue to impress by creating products & features that go beyond the hype (read: LLMs) and instead serve the core of their customer base’s pain points. The market agrees with me, too, seeing their public stock rise 7.7% in the past few days since the announcements.

From the woodshed

• Figma will automatically generate Figma Slides based on your FigJam board using Figma AI. That’s a lot of Figma words. Figma.

• While I don’t usually write about hardware, I can’t skip this one: Jony Ive is back. Steve Jobs’ right-hand man is now helping OpenAI’s Sam Altman with a new AI hardware project.

• Substack is experimenting with streaming content. Creators can go live on the Substack app, notifying their entire subscriber list, and get chattin’. I covered some of Substack’s latest product moves in a previous issue.

Get backlog’d

Shoutout to all my Amazon product people.

Written by: Product nerds. What did you expect?

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